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Since December 2020 I’ve been learning the Thai language. While I’m no where near proficient yet, I’m at the point where I can have some conversations beyond ordering food at restaurants with people who don’t speak English. If we assume Thai is similarly difficult to English, then this Preply diagram based on the EU language levels suggests…

What kind of marketing tactic costs nothing to do, scales and spreads itself bringing you inbound enquiries over time? Well, that sounds like content marketing. This was the answer to a question I asked myself, “What would be the best marketing skill of all to develop?” as a marketing freelancer (now focused on Meta Lead…

In September 2023 I made the logo for my paid ads micro-agency Hungry Bear using AI. While I don’t really seek work as an agency and instead rely on my freelancer profile, I thought it’d be great to give my corporate brand a professional look. Here’s how it went: Originally, I tried to zero-shot the process with…

Networking online doesn’t have to feel awkward or blatantly transactional. Over the years as a freelancer I’ve used a simple 5-step process to attract client referrals, build genuine relationships and develop allies who support my goals (and vice versa). Many are surprised to hear that as much as 50% of my client work comes from…

Hey folks. In January 2024 to February 2024 I did 31+ days going cold-turkey on caffeine to better control my energy and improve my health, ‘no-caf.’ It was a pretty rough experiment (you’ll see why soon) so I wanted to write my notes on the experience here so the agony didn’t go to waste. Why go no-caf?…

Trying Cal Newport’s digital minimalism practice for a few weeks was like putting on noise-canceling headphones. While it significantly increased my peace of mind and lowered my time on digital devices, It wasn’t easy to sustain for long before I hit roadblocks that pulled me back in. What is digital minimalism? The crux of digital…

Having been actively marketing for the last 10 years, and hired maybe a dozen juniors, this is a summary of everything I’ve learned and my tips for people trying to break in. I will add the caveat that my experience is more towards working with startups and smaller businesses. But I’ve had a pretty decent…

Recently I’ve been reading a lot about community engagement for marketers to understand what certain groups of people are interested in and talking about. Naturally, LinkedIn groups would be a fit for this, but my short interactions with them in the past have been quite sad in that I see most groups mainly full of…

This past week I finally submitted my exam for Mark Ritson’s Mini MBA in Marketing. Mark’s course covers 10 lessons in marketing, combining the best in theory and practice, to teach his marketing planning methodology. Overall, it has been the best marketing course I’ve taken. I was honestly a bit sad for the experience to end as I…