About Me

Thanks for taking a look at my personal profile. Here is what I am currently up to:

The bio

I started working as an independent professional in 2017, after leaving my previous post as email and CRM marketing manager for one of the largest online eyewear retailers while living in China. Prior to this, I held led a range of digital marketing roles in SaaS, eCommerce and services in Australia and the United Kingdom.

My interest in digital marketing began early which was often a distraction as I went on to study and qualify in the legal industry in Australia. In order to earn extra income, I started by generating leads on a fee-share basis with my friends who wanted more part-time tutoring students while at university, eventually surpassing the income I earned from my regular part-time role at the time.

You could say this is what had me hooked- the way that digital techniques could be used to automatically create customers and clients for products and services and lead me focus my time endlessly testing, learning and honing my craft in marketing with digital methods.

Since then I have gone onto apply marketing technology and techniques across all the major digital channels including content marketing, SEO, PPC, social media, email and automation, and have been responsible for multiple $ millions in USD revenue.

What I do

I help businesses with questions like these:

  • What I’m doing is not generating leads, what am I doing wrong?
  • I’m lost, where do I start?
  • There are too many shiny objects, what should I be focusing on?
  • I’m disorganised, how can I create a marketing plan?
  • What digital marketing actually works for my clinic, firm or practice?
  • How can I spend less time generating leads?
  • My marketing is too expensive, how can I reduce the cost?
  • This is taking too much time, how can I save time?
  • etc

If these are questions you are asking yourself, I can help you:

  1. Generate more business from digital channels
  2. Reduce time and cost spent on marketing

Apart from my monthly newsletter, I offer a range of helpful options for working together including consultations, roadmaps and hands-on implementation. You can read about my services here.