Benjamin Boman
Hi, I'm a marketer and interviewer. I talk to marketing experts to share their actionable 'how to' advice for founders. Check out my work here.

Latest

Nov
29
7 Things I Learned From the Mini MBA by Mark Ritson

7 Things I Learned From the Mini MBA by Mark Ritson

This past week I finally submitted my exam for Mark Ritson's Mini MBA in Marketing. Mark's course covers 10 lessons
5 min read
Sep
20
The LinkedIn Networking Strategy for SaaS with Will van der Sanden

The LinkedIn Networking Strategy for SaaS with Will van der Sanden

Will van der Sanden is the founder of Dux Soup, one of the largest LinkedIn automation tools. In this episode,
3 min read
Aug
29
How to Use Personalized Video to Increase Conversions and Activations with Oli Bridge

How to Use Personalized Video to Increase Conversions and Activations with Oli Bridge

Oli Bridge is the CMO at Bonjoro, taking the SaaS application from 0 to 50+ users. In this episode, we
3 min read
Aug
22
How to Use Newsletter Placements to Acquire SaaS Users with Paul-Louis Valat

How to Use Newsletter Placements to Acquire SaaS Users with Paul-Louis Valat

About a month ago I connected with Paul-Louis via Medium, after reading his awesome article on his experience spending about
3 min read
Aug
11
My Blog Manifesto

My Blog Manifesto

Before going on this project of mine to develop my blog and podcast, it makes sense to think with the
3 min read
Aug
02
7 Questions to Improve Landing Page Performance with Nicholas Scalice

7 Questions to Improve Landing Page Performance with Nicholas Scalice

Nicholas Scalice is the Founder of Earnworthy, a marketing agency specializing in landing pages, automations, email outreach, and audits. In
Jul
28
4 YouTube SaaS Ad Examples Analyzed

4 YouTube SaaS Ad Examples Analyzed

After my interview with Rishabh Bhandari on how to use video for SaaS marketing, I have been looking around for
2 min read
Jul
26
How To Implement Website Personalization for B2B SaaS with Teemu Raitaluoto

How To Implement Website Personalization for B2B SaaS with Teemu Raitaluoto

As a SaaS marketer, you know how important it is to understand your target audience and tailor your messaging and
2 min read
Jul
11
Growing Content Snare from 0-1k Paying Users, with Jimmy Rose

Growing Content Snare from 0-1k Paying Users, with Jimmy Rose

Jimmy Rose is the cofounder of Content Snare, a tool for collecting documents and information from clients. In this episode,
4 min read
Jul
08
Supporters: Nicholas Scalice on Tiktok Marketing

Supporters: Nicholas Scalice on Tiktok Marketing