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A while back I came across the concept of career capital from Cal Newport’s book So Good They Can’t Ignore You. The basic idea is that skills, networks, and credentials are a form of capital. Things you build up over time and trade for the lifestyle and compensation you want. Think of the cranky technical…

In 2021, I realised I’d spent 9 years doing work without actually learning anything from it. I was Head of Marketing at an education company. My boss (a close friend now, for the record) pushed me to test something I’d normally have eye-rolled. He asked me to do what is now a classic technique. Promoting…

Trying Cal Newport’s digital minimalism practice for a few weeks was like putting on noise-canceling headphones. While it significantly increased my peace of mind and lowered my time on digital devices, It wasn’t easy to sustain for long before I hit roadblocks that pulled me back in. What is digital minimalism? The crux of digital…

Having been actively marketing for the last 10 years, and hired maybe a dozen juniors, this is a summary of everything I’ve learned and my tips for people trying to break in. I will add the caveat that my experience is more towards working with startups and smaller businesses. But I’ve had a pretty decent…

Recently I’ve been reflecting on the overall suggestion made by Cal Newport to declutter my digital lifestyle and focus on the essentials. As part of his book Digital Minimalism, Cal recommends folks cut down on the amount of digital apps and tools they use to then re-intergrate them later with thoughtfulness as to what they…

Recently I’ve been reading a lot about community engagement for marketers to understand what certain groups of people are interested in and talking about. Naturally, LinkedIn groups would be a fit for this, but my short interactions with them in the past have been quite sad in that I see most groups mainly full of…

This past week I finally submitted my exam for Mark Ritson’s Mini MBA in Marketing. Mark’s course covers 10 lessons in marketing, combining the best in theory and practice, to teach his marketing planning methodology. Overall, it has been the best marketing course I’ve taken. I was honestly a bit sad for the experience to end as I…

Update 13/11/2018: Google+ is now shutting down following a data breach security flaw. You can read the full article about this on the Google blog here. Remember when Google+ came out in 2011? My brother told me he was going to ditch Facebook for a platform that allows you to build circles so you could…