In September 2023 I made the logo for my paid ads micro-agency Hungry Bear using AI. While I don’t really seek work as an agency and instead rely on my freelancer profile, I thought it’d be great to give my corporate brand a professional look.
Here’s how it went:
Originally, I tried to zero-shot the process with Midjourney. I found a tutorial for logos at AiTuts (link) that showed me the prompt can be as basic as using “flat vector logo” + {object} + {style}.
Here's the prompt I ended up using:
The results were decent, but not a finished design. So I prompted and re-prompted probably 20+ times but it wasn't usable yet.
Eventually this was the best version:
I liked the 1st one (top left) so I sent it to my designer Peter, asking him for feedback (he liked it) and to refine it.
We kept it black and white to avoid getting distracted with the colour and font choices. He cleaned it up into something like this:
Finally, we experimented with colours and fonts and got this. I'm pretty happy with it. So I rolled it out across my site and other socials.
Benjamin Boman
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