Archive - Benjamin Boman's Notes

How I use customer research to write Facebook lead ad copy in 4 steps

In this video, I break down a process that I use to write lead generation ad copy.

Sep 24 •

How much should I spend to test Facebook ads for leads?

This is a question I get from almost every founder thinking about starting with Facebook ads for lead gen - how much should I invest in FB / Instagram…

Sep 17 •

How to use Facebook Ads to generate LEADS for fitness (Pilates) studios

A lot of studios I work with feel like Facebook Ads are really out of their comfort zone, but they know they need to do them.

Sep 10 •

[Free] UGC Creator Video Brief Template

It's become clear that the majority of the best performing ads on Meta and LinkedIn are video, typically User Generated Content (UGC) style.

Sep 3 •

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