Archive - Benjamin Boman's Notes

3 reasons why cost per lead isn't everything

Many of my prospective clients rightly ask, “how much do the leads cost?”

Dec 10 •

November 2024

How I write copy for Facebook (Meta) Ads in 2024

I started writing meta ads copy like most people do: referencing winning ad copy from competitors and iterating from there, trying to find a home run …

Nov 26 •

4 ways to generate lead magnet ideas for Facebook Ads

Most people, including myself in the earlier days, tend use the “lightning bolt” ⚡ method for coming up with lead magnets ideas.

Nov 19 •

How to use Facebook ads to get booked calls with lead form ads

Most people are familiar with the vanilla techniques of getting bookings via lead generation ads on Meta.

Nov 12 •

New to Facebook lead ads? Here's my 3 step process

In this video, I break down a simple 3-part framework that I use to get cheap, high-quality leads on Meta ads.

Nov 5 •

October 2024

How 3 personal brands grow subs with meta ads (no lead magnets)

Many people (including me) have been turned off the idea of growing an email list because they feel they need to use lead magnets.

Oct 29 •

5 ways I research creative ideas for Facebook lead ads

Many people seem to be just using the Facebook ad library…

Oct 22 •

How I'm structuring Facebook Ad Accounts for testing and scaling lead ads

Facebook ad best practices change quick and the method I was taught to setup, test and scale ads seems to have changed.

Oct 15 •

3 techniques I'm using to get better quality leads from Instagram Ads

Sharing 3 techniques I'm using to improve the quality without extensive editing of creatives or copy.

Oct 8 •

September 2024

How I use customer research to write Facebook lead ad copy in 4 steps

In this video, I break down a process that I use to write lead generation ad copy.

Sep 24 •

How much should I spend to test Facebook ads for leads?

This is a question I get from almost every founder thinking about starting with Facebook ads for lead gen - how much should I invest in FB / Instagram…

Sep 17 •

How to use Facebook Ads to generate LEADS for fitness (Pilates) studios

A lot of studios I work with feel like Facebook Ads are really out of their comfort zone, but they know they need to do them.

Sep 10 •

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