4 ways to generate lead magnet ideas for Facebook Ads
Most people, including myself in the earlier days, tend use the “lightning bolt” ⚡ method for coming up with lead magnets ideas.
Meaning that- they wait to get hit by a bolt of creative lightning in the shower use that inspiration to make a lead magnet.
“We should totally just make a document with {XYZ}” “People will love that!”
And hey, it works sometimes! But overtime I’ve found some resources that have helped me make more effective choices when it comes to lead magnets for Facebook Ads.
Here’s a rundown.
Review the lead magnet landscape, Leadpages (Justin Welsh)
Justin Welsh, 7-figure solopreneur, suggests looking at the matrix from Leadpages. Breaking it down into 4 categories:
Easy to consume, but low engagement (infographics, resource guides, cheat sheets)
Easy to consume, with good conversion (templates, videos, tutorials, tools)
Hard to consume, and low conversions (case studies, white papers, ebooks)
Hard to consume, but high conversions (Consultations, training, webinars, worksheets)
Justin suggests focusing on the top-half, intuitively
You can read his full article about these here (link)
Identify problems related to your service, Matthew Larsen
Matt Larsen is a multi-agency founder. He teaches:
Think about what problems the target audience has, related to the service you sell
Example: If you offer YouTube coaching, you might make a lead magnet on how to set up your YouTube home studio
The lead magnets are designed to overcome objections and develop trust
Matt emphasizes making a lead magnet for every problem, so they don’t go to other sources to learn
Matthew’s video about lead magnets here (link)
Find things that sell the thing, Hormozi
I guess ever body knows Alex Hormozi by now? He breaks down lead magnets into 3 types, designed to lead with value and naturally ‘upsell’ people into your service:
Problem identification types
Free tasters
Single steps of the process
You can read more about each in his book (link)
Position resources as ‘Done For You’, not ‘Do It Yourself,’ Peng Joon
Peng says the worst way to get peoples attention is to suggest they have to work hard (DIY)
Make it look like DFY or DWY, make lead magnets that sound like the effort has been done with you, or for you
Peng’s video (link)
Optimize for Interaction, Kevon Cheung
Kevon Cheung is an expert on sharing your journey as a means to grow a fanbase. He suggests:
Making your lead magnet interactive so that you can build relationships with readers
Email drip courses a great medium for this, because you can kickstart 1:1 conversations with people at scale
Email also gets people used to seeing and engaging with you in their inbox
Kevon has a great course about how to build your own email growth engine (link)
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