3 techniques I'm using to get better quality leads from Instagram Ads

Sharing 3 techniques I'm using to improve the quality without extensive editing of creatives or copy.

Lead forms (Instant Forms) on Instagram ads get a lot of heat for giving poor quality leads like fake numbers and names and disengaged people who won’t reply. It can be super discouraging, especially to sales teams.

But it doesn’t have to be like that.

Today I’m sharing 3 simple but effective techniques I’m using to boost lead quality on Instagram ads. And no, it doesn’t require detailed and extensive editing to your targeting or creatives.

This helped me get one client from a 12% show rate back to approximately 50% on calls.

You'll learn:

1. How to leverage Meta's machine learning

2. A hidden feature in Facebook's Lead Center

3. A simple form tweak that pre-qualifies leads

Questions welcome in the comments.

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Want more help?

1. Work with me

2. Comment below or email me