How I use customer research to write Facebook lead ad copy in 4 steps

In this video, I break down a process that I use to write lead generation ad copy. You'll learn:

1. Why copying competitors' ads isn't always the best strategy

2. How to use a 3 part framework for customer research

3. How to build ad copy out of pieces

4. How to test and analyze your ads so you know what ad copy to test next

I'll walk you through each step, sharing a worked example, too.

Key links:

• Hotjar CRO guide

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