Matt Seltzer is SVP at Intuify and founder of S2 Research, and the author of The Creative Catalyst. He’s worked with clients like YouTube, Joby, and CBS on market research. In this episode, we get into why most marketing fails without research behind it – and what a practical research process actually looks like for solopreneurs and small teams.
Timestamps
- [00:01] – Red flags your marketing skipped research
- [03:30] – UX research for product decisions
- [12:24] – Ongoing vs one-time research
- [17:00] – Quant vs qual – when to use each
- [21:36] – How to write unbiased survey questions
- [29:55] – Using qual to discover what you didn’t know to ask
- [34:41] – Customer advisory committees
- [43:35] – Turning research data into usable outputs
- [46:28] – Biggest mistakes people make doing research themselves
- [49:08] – Surveys as a window, not a mirror