Alex Berman is the founder of Galadon and LeadShark, co-founder of Experiment 27 and Taplio, and author of the Cold Email Manifesto. In this episode we get into the mechanics of cold email – who it’s for, how to write it, how to scale it, and why most people are doing it wrong.
Timestamps
- [00:01:30] – Why cold email is the great leveler
- [00:03:44] – Who should (and shouldn’t) use cold email
- [00:06:03] – The three C’s framework
- [00:09:02] – How to pick the right contact at a company
- [00:12:25] – Building a case study when you have no track record
- [00:16:03] – How to scale cold email