Lana Rafaela is the founder of Cherry Red Content, specializing in post-AI written copy for SaaS and B2B. In this episode we dig into what actually makes a landing page convert – from nailing your UVP to structuring objections, social proof, and CTAs.
Timestamps
- [00:01] – Most common landing page mistakes
- [00:04] – What a high-converting page actually needs
- [00:07] – Lana’s research process for finding copy angles
- [00:09] – Emotional vs. logical buying decisions in B2B
- [00:17] – How to use social proof that goes beyond logos
- [00:19] – MVP landing page structure for solo founders
- [00:22] – Writing hero section hooks that stand out
- [00:33] – Conversion rate benchmarks to aim for