Yannick Veys is the co-founder of Hypefury, a Twitter marketing automation platform. In this episode, Yannick breaks down how SaaS and service businesses can build their Twitter presence from scratch – covering growth strategy, content cadence, automation tactics, and how to layer in sales without killing your engagement.
Timestamps:
- 00:00 – How Hypefury was built and Yannick joining as co-founder
- 03:00 – Starters vs. growers – knowing which one you are
- 05:40 – What Twitter is actually good for (and what it’s not)
- 07:00 – Links in tweets – standalone vs. threads
- 11:00 – Building from zero – engagement vs. content ratio
- 13:00 – Auto-commenting
- 23:00 – Visual content – why it’s still underserved on Twitter
Key links:
- Yannick on Twitter – @yannick_weiss
- Hypefury – hypefury.com