Benjamin Boman

Justin Halsall on Software Explainer Videos [#23]

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Benjamin Boman

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Justin Halsall is the founder of RecordOnce and a former developer advocate at IBM. In this episode we get into what makes a product explainer video actually convert – the structure, the common mistakes, and how to test before you go live.

Timestamps:

  • [00:01] When you actually need a product explainer video
  • [00:05] The three biggest mistakes founders make with explainer videos
  • [00:08] Hero video structure – starting with the problem
  • [00:10] Optimal video length and when to add a human face
  • [00:11] Finding your hook by identifying customer aha moments
  • [00:17] Justin’s step-by-step process for scripting your first video
  • [00:22] How to end the video depending on where it lives in your funnel
  • [00:30] Budget breakdown – how to approach it at $500 vs $50k

Key links:

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