Jesse Schoberg is co-founder of DropInBlog, the drop-in blog platform used by thousands of Shopify and BigCommerce brands. Jesse has been featured in Forbes, CNBC Make It, Niche Pursuits and Indie Hackers. We got into whether SEO is dead in 2026, what AI search has changed about business blogging, and where the arbitrage is right now for small brands.
Timestamps:
- [00:00] Is SEO dead in 2026
- [00:04] Why top of funnel traffic is down
- [00:08] The arbitrage window for small brands
- [00:09] Writing getting cited with your own listicles
- [00:12] Branding a proprietary system so AI has something to quote
- [00:15] The offsite layer of sites
- [00:16] What cites in AI overviews
- [00:21] Moving a personal blog to Astro
- [00:25] Why AI slop blogs spike then crash
- [00:32] Example: Building the blogging channel from zero
Key links:
- DropInBlog – dropinblog.com
- Jesse’s personal site – schoberg.net
- AI Cite – https://growthmethod.com/ai-site-framework/
- Blog Pilot – https://dropinblog.com/blog/blog-pilot/