Jacob Suckow is the founder of Email Empire and host of The Great Escape podcast, and he works with solopreneurs, SaaS founders, and B2B service providers to build fully automated email ecosystems that actually retain customers. In this episode, we get into the mechanics of SaaS email nurturing – from free trial onboarding to list hygiene – and why most tools are leaving serious retention revenue on the table.
Timestamps
- [00:01:40] SaaS vs services nurturing
- [00:05:58] Free trial email strategy
- [00:13:00] Email frequency
- [00:20:04] Onboarding goal: one win, fast
- [00:22:17] Segmentation
- [00:27:32] Long-term nurture –
- [00:34:43] Asking the right questions
- [00:37:10] List hygiene
- [00:43:00] Churn exit surveys