Chris McCarron is the founder of GoGoChimp, a CRO agency that’s worked with marketing names like Neil Patel and Noah Kagan. In this episode we get into how to actually improve your conversion rates – from diagnosing where people are dropping off, to running tests with low traffic, to the trust signals that most indie products are getting wrong.
Timestamps:
- [00:02] When to start CRO – and minimum traffic thresholds
- [00:04] Why dramatic changes beat small tweaks on low-traffic sites
- [00:07] The #1 conversion killer
- [00:10] How to diagnose drop-offs
- [00:17] Heatmaps and visitor recordings – what to look for
- [00:19] Above the fold – what you have seconds to communicate
- [00:25] Trust signals
- [00:31] How a CRO audit is done
Key links:
- GoGoChimp – Chris’s CRO agency
- Chris on LinkedIn – find him here
- Chris on YouTube – CRO content including color psychology and user behavior