Will van der Sanden is the founder of Dux-Soup, the #1 LinkedIn automation tool with around 60,000 users. In this episode, we dig into how B2B companies and SaaS founders can use LinkedIn outreach the right way – building a real network, running smart automation, and actually getting results.
Timestamps
- [01:00] Why LinkedIn beats email for B2B outreach
- [04:38] The biggest mistakes people make when starting out
- [09:16] Why blasting connection requests doesn’t work
- [11:37] How to nurture your network and hit the right timing
- [16:31] The right network size
- [19:03] How to scale outreach across multiple profiles and campaigns
- [23:08] The step-by-step approach
- [25:15] Optimising your LinkedIn profile before you start outreach