Fed is the founder of Gummy Search – an audience research tool that lets you search Reddit by niche, pain point, and keyword. In this episode, Fed breaks down how to actually promote on Reddit without getting banned, from building karma to sliding into DMs the right way.
Timestamps
- [00:00] What Gummy Search is and how it started
- [03:57] The 3 ways to reach people on Reddit
- [05:17] Why commenting beats posting when you’re starting out
- [10:07] How to decide what to promote – product, content, or advice
- [13:43] When to start posting directly to a subreddit
- [17:28] Writing style that works – personal stories vs. bullet lists
- [20:05] Personal vs. company accounts – what Reddit actually tolerates
- [20:48] The DM strategy – comment vs. DM decision tree based on post age
- [27:21] Using Reddit for idea validation, customer research, and SEO
Key links
- The Mom Test by Rob Fitzpatrick