[Free] UGC Creator Video Brief Template
It's become clear that the majority of the best performing ads on Meta and LinkedIn are video, typically User Generated Content (UGC) style.
Usually I ask my clients to record the video but I've been battling some issues of communication to make sure the raw files come back just right.
I came across some useful discussions on YouTube (here and here) on how other freelancers are briefing their UGC creators and I've combined their approaches into a single template that I'm finding quite helpful.