In short, HubSpot is better for B2B businesses because it has sales pipelines, a full CRM and the email and landing pages you will need. MailChimp is better for B2C, particularly eCommerce businesses because of product/ecommerce integrations and marketing channels B2C businesses will use.
B2B or B2C Business Requirements
The major difference between both platforms is that HubSpot is B2B focused, and MailChimp is B2C focused.
What this means is that when it comes to using the tools, B2B businesses will find the built in sales pipeline, CRM and mailing functions more suited to purpose than MailChimp users.
Likewise, MailChimp users will find it easier to use if they are in B2C, not needing to touch sales and customer service features.
Do You Sell Products?
MailChimp has a clear lead over HubSpot when it comes to eCommerce. Given the point above, this is no suprise.
HubSpot has a great integration with platforms like Shopify to allow you to enter in products directly to the emails you’re sending.
It also has features like abandoned carts.
Meanwhile, HubSpot has neither of these.
Here is a quick comparison of both platforms in terms of marketing features.
|One 1 One Automated Emails||No (only newsletters)||Yes, through Sequences|
|Forms||Yes, and embeddable. No stats on views and submission rate unless in a landing page.||Yes. Stats on views and conversion rate.|
|Page Browsing History||Kind of, only on landing pages created with MailChimp||Yes, all pages with the plugin|
|Automation||Weak. But improving. MailChimp is adding new workflow features.||Strong, but strong limitations on syncing information between deals and contacts.|
|Price||Expensive for eCommerce email platforms. But often worth the price.||Expensive for SME business email platforms. But also often worth the price.|
Hopefully this overview has given you some ideas on which platform is going to be best for your business and why.
Ultimately, both tools are great email platforms for their respective business focuses and would not be a bad choice for any startup to medium size business in these spaces.