Looking for a freelance growth marketer to work with your team? I can help you research, ideate, experiment and measure marketing improvements across the funnel.
What is Growth Marketing?
Growth marketing is an approach that looks to implement iterative experiments across the whole customer journey with your product or service to increase long-term, sustainable growth.
Read more: About the growth marketing process by CXL
How is Growth Marketing different to brand marketing?
Brand marketing often, but not always, takes a media or channels approach to marketing. You decide a target, then a message, then a delivery channel, and leave it to channel specialists to deliver this.
Growth marketing doesn’t replace brand or conventional marketing, but sits along side it as a team or person dedicated to reviewing the data that comes back from each stage of the customer’s journey with your product. Once this data is reviewed, experiments can be planned on a short-term basis to make changes designed to create incremental improvements to:
Growth marketing often leverages marketing technology and marketing automation to ensure that improvements are baked into the company’s operations from then on.
Why work with a freelance growth marketer?
A freelance growth marketer can bring experience in a relatively new approach to bring fresh, data-driven ideas to improve your business.
They may not replace your existing boots-on-the-ground marketing team (unless given regular marketing responsibilities), but work hand in hand to develop experiments that can lead to more effectiveness.
How much does it cost?
Costs for growth marketers depend on consulting retainers or project scopes which are often based on hours worked, complexity of skill involved.
How does it work?
Each marketer will have their own approach. My preferred method is the following:
- Map out the customer journey together with the team
- Identify the key levers of acquisition, activation, retention, referral and revenue (also known as mapping the growth model)
- Creating baseline metrics on each
- Developing a growth pipeline based on improving the metrics on each of these levers
- Implementing the experiments on a rolling weekly, bi-weekly, or monthly basis