[Build in Public] My Podcast

I noticed that my open notes on learning how to do content marketing with Medium, communities and Twitter etc is quite popular. So I decided to build in public with my podcast as well. You can see my journey below.

January to February 2022

• Started the year not that interested in podcasting, honestly.
• Considering how to stop doing The Marketing Automation Discussion.
• Realized I loved interviewing but wanted to talk to people outside of narrowly defined “Marketing Automation”.
• Thought about creating a new hobby podcast where I talk to bankers, marketers, and founders.

March to May 2022

• Decided to create my hobby show.
• Called the podcast, Build Finance Grow.
• Created a Substack
• Booked 5 awesome guests. All are basically because the guest was generous.
• Focused a lot on ‘lifestyle digital businesses’. My first interest here.

June 2022

• Struggling a little with focus for my personal projects. Too many.
• My friend David encouraged me to focus on a single show, under my own name.
• Decided and consolidated my podcasting into 1 show, renamed Build Finance Grow to my name.
• Had a new headshot made, on saalif_art on Fiverr $35.

• Focused on a niche, SaaS marketing (with a lean towards content marketing).
• New podcast cover art from a chap on Fiverr, $15.

• Joined Goodpods, but can’t get my podcast listed on my profile (or even open my podcast on the platform).
• Booked some awesome guests. Trying to use the technique taught by Alex Berman for my outreach.

• One guest commented that they loved the way I planned to promote the content, as a deciding factor.

• Had my first guest who really helped co-promote it. About 30 new website visitors, 0 signups.

July 2022

• Updated process to have a pre-interview session with guests new to podcasting. We outline the topic and angle so they can prepare more than usual