Jun 16, 2022 2 min read Content Marketing

[Build in Public] My Podcast

I noticed that my open notes on learning how to do content marketing with Medium, communities and Twitter etc is quite popular. So I decided to build in public with my podcast as well. You can see my journey below.

January to February 2022

Started the year not that interested in podcasting, honestly.
Considering how to stop doing The Marketing Automation Discussion.
Realized I loved interviewing but wanted to talk to people outside of narrowly defined “Marketing Automation”.
Thought about creating a new hobby podcast where I talk to bankers, marketers, and founders.

March to May 2022

Decided to create my hobby show.
Called the podcast, Build Finance Grow.
Created a Substack
Booked 5 awesome guests. All are basically because the guest was generous.
Focused a lot on ‘lifestyle digital businesses’. My first interest here.

June 2022

Struggling a little with focus for my personal projects. Too many.
My friend David encouraged me to focus on a single show, under my own name.
Decided and consolidated my podcasting into 1 show, renamed Build Finance Grow to my name.
Had a new headshot made, on saalif_art on Fiverr $35.

Focused on a niche, SaaS marketing (with a lean towards content marketing).
New podcast cover art from a chap on Fiverr, $15.

Feels a bit too self-absorbed to be honest. But gives me the flexibility to talk about a range of things/pivot.

Joined Goodpods, but can’t get my podcast listed on my profile (or even open my podcast on the platform).
Booked some awesome guests. Trying to use the technique taught by Alex Berman for my outreach.

One guest commented that they loved the way I planned to promote the content, as a deciding factor.

Had my first guest who really helped co-promote it. About 30 new website visitors, 0 signups.
Made a mistake by saying a guest's name incorrectly. The guest was gracious about it, but it was the 2nd time this happened.

July 2022

Updated process to have a pre-interview session with guests new to podcasting. We outline the topic and angle so they can prepare more than usual
Made a gaff! Didn't check the link to Content Snare interview when I published the summary notes. Jimmy pointed out the mistake to me. Very embarrassing.