[Podcast] Applying Business Process Engineering to Sales & Marketing Automation

This month for the Marketing Automation Discussion I had the privilege of chatting with Sam Ovett to discuss how to apply business process engineering to the sales and marketing world.

Sam is part of a father and son team at Mobile Pocket Office, an agency dedicated to helping people leverage technology for their business and marketing processes, so these techniques come straight from the field.

Sam takes us through:

  • 4 steps for automating your sales & marketing processes
  • How to keep your automations organized
  • How to choose tools for your tech stack
  • What he looks for in MarTech applications

And of course, much more.

You can check out the episode here:

Also, to learn more about Sam and Mobile Pocket Office, you can visit them here: http://mobilepocketoffice.com/

Tools mentioned:

  • Bonjoro – personalised videos for sales outreach and increasing conversions
  • HubSpot – CRM and sales, marketing and service automation
  • Ontraport – CRM and marketing automation

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