The Marketing Funnel vs Flywheel

One of my favourite recent speeches in marketing is Brian Halligan’s introduction of the concept of a marketing flywheel. Brian is the CEO of inbound marketing company HubSpot.

The marketing flywheel is a metaphor suggests that sales/marketing efforts are more efficiently used by viewing activities as part of set of three stages in a interlinked, repeating loop: attract, engage and delight.

This is in contrast to marketing funnels which suggest that efforts are consumed by the end of a marketing cycle, e.g. a prospect is converted into a paying customer.

Image Credit: HubSpot blog

Brian’s full speech introducing the marketing flywheel can be watched here:

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