One of my favourite recent speeches in marketing is Brian Halligan’s introduction of the concept of a marketing flywheel. Brian is the CEO of inbound marketing company HubSpot.
The marketing flywheel is a metaphor suggests that sales/marketing efforts are more efficiently used by viewing activities as part of set of three stages in a interlinked, repeating loop: attract, engage and delight.
This is in contrast to marketing funnels which suggest that efforts are consumed by the end of a marketing cycle, e.g. a prospect is converted into a paying customer.
Brian’s full speech introducing the marketing flywheel can be watched here: