How to Capture Website Leads with MailChimp and WordPress

MailChimp is an easy to use marketing CRM (or, becoming one) and email marketing application. With an added step, you can build a basic funnel and lead capture on your site using MailChimp.

1. Measure your CTA

First, look at your blog to work out how wide you need your CTA. I used a screen-ruler plugin to do this, so choose your favourite method.


2. Create the CTA image in Canva

Go to Canva.com and create a custom graphic for your CTA.

If you’re not sure what to put, just go with a simple grey background, text on top and a CTA button.

Try to make sure the graphic leads the eye towards the CTA button.

I like to add a little hook emoji just to make things a bit more interesting. I suppose it shows a little personality.

3. Add the CTA image to your page

Insert the CTA you created in Canva as an image. Now you can link the image to a landing page. So now we need to create one…

4. Create your landing page

Head on over to MailChimp and click create, then landing page.

Enter a title for the page and choose which list you want contacts to subscribe to.

You don’t need to get super fancy with the page itself. I recommend just choosing an easy page layout to begin.

Add a header image, headline, body copy and the form fields.

Meanwhile, you’ll probably wanna grab your GA tracking code so that you can track users on the page.

Head on over to Google analytics and find your tracking code and copy it.

This is an example from yours truly.

Come back to MailChimp and click track with MailChimp.

Then add your code in.

Great now you can also add tags to people who subscribe so you can track which offer they wanted for the follow up campaign.

Publish your art piece.

Copy the landing page URL that MailChimp gives you.

5. Link your CTA to your landing page

With the landing page done, you can link your landing page URL to the link of the landing page on MailChimp.

Go ahead and publish your page. Now the CTA is in place and people who click will be lead to your landing page.

6. Setup the automated follow up

Once people subscribe on your landing page, you’ll need to send them the offer you promised (if you promised one, that is).

So let’s go back to MailChimp and set that up. Go to Automate and click Email.

Choose the trigger as Email subscribers when they’re tagged.

You can now name this automation.

At the same time, click edit next to select a tag to choose the tag you added before to subscribers who sign up on your landing page.

Choose the tag you added before.

Now add your email subject, preview text and from now.

You can also add a Google Analytics campaign name for tracking in GA later.

Now draft your email using the drag and drop builder.

Confirm your design.

And you’re done!

Users who click your CTA will be lead to a landing page, where if they subscribe they will be sent your automated follow up providing your juicy lead magnet.

Now your website is primed for turning more traffic into marketing leads.

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