Facebook Advertising FAQ

How are Facebook accounts structured?

Facebook Campaign Budget Optimization The Ultimate Guide
Credit: AdEspresso

How do I create a Facebook ad?

How to check text %?

How should I name my Facebook campaigns, ad sets and ads?

For Campaigns

[ToFu, MoFu, BoFu] – [Traffic / Engagement / etc] – [Clicks / Likes / Etc]

For Ad Sets

[Audience Type] + [Targeting] + [Location]

For Ads

[Ad name] – [Type] – [Number / Variant]

What is the performance benchmark for my industry?

Ad Examples

  • AdEspresso https://adespresso.com/ads-examples/

Funnel Examples

  • SaaS by the Marketing Automation Discussion

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Benjamin Boman

Hi there. I'm a marketer focused on content marketing, lead generation and marketing automation.

I interview marketers who rock. Want the notes and audio?

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