How are Facebook accounts structured?

• Guide by AdEspresso https://www.wordstream.com/blog/ws/2017/08/30/facebook-ads-account-structure
  • Campaigns set the goal of your ads, like clicks, reach, impressions, etc
  • Ad sets set the audience of your ads, like visitors, people in a city, or subscribers
  • Ads are your ads.

How do I create a Facebook ad?

• https://www.facebook.com/business/learn/lessons/top-steps-to-creating-a-facebook-ad

How to check text %?

• https://www.facebook.com/ads/tools/text_overlay

How should I name my Facebook campaigns, ad sets and ads?

For Campaigns

• AdEspresso on Account Structure https://www.wordstream.com/blog/ws/2017/08/30/facebook-ads-account-structure
• Tony Does Ads says [# of the Funnel Section (1 – Awareness, 2 – Consideration, 3 – Conversion)] + [Campaign Objective] + [Conversion] (if selected at the Ad Set level) https://www.tonydoesads.com/blog/how-to-name-facebook-ad-campaigns
• Another guide by top marketer Jon Loomer https://www.jonloomer.com/2014/12/08/facebook-campaign-naming-convention/

[ToFu, MoFu, BoFu] – [Traffic / Engagement / etc] – [Clicks / Likes / Etc]

For Ad Sets

• Tony Does Ads suggests Audience Type + Targeting + Location https://www.tonydoesads.com/blog/how-to-name-facebook-ad-campaigns
  • Audience type = Custom, Saved or Lookalike
  • Targeting = 30 Day Visitors, etc
  • Location = Country, City, etc

[Audience Type] + [Targeting] + [Location]

For Ads

• Tony Does Ads (again) suggests a good frameworkAd + Type of Ad + Ad Number from https://www.tonydoesads.com/blog/how-to-name-facebook-ad-campaigns

[Ad name] – [Type] – [Number / Variant]

What is the performance benchmark for my industry?

• Facebook campaign benchmarks by industry at Instapage. Covers CTR, conversion rates and average CPC. https://instapage.com/blog/facebook-advertising-benchmarks

Ad Examples

• AdEspresso https://adespresso.com/ads-examples/

Funnel Examples

• SaaS by the Marketing Automation Discussion