[Build in Public] Community Marketing

I originally read about content promotion using communities from Benji Hyam. His technique suggested that you could get fairly quick and immediate traffic from the right communities if you want a spammer, and were actually engaged in those communities.

I saw this tactic as a win-win, because I’m actively looking to network and learn from other people so it made sense that I could spend a little bit of my time in those same communities to share some of my own learnings as well.

Sadly it seemed like Benji had moved away from using communities as a major content promotion method, but I thought it was interesting to try anyway and just see how it goes for myself.

Other content journeys:

• Twitter
• Medium
• Podcast

Communities:

• 3 Sub Reddits
• 2 Audiences on Reddit
• 1 forum, Indiehackers
• 4 Slack channels
• New; Product Hunt

May 2022

• Picked some engaged communities on Reddit, Forum and Slack channels
• Discarded Growth Hackers because the community on Circle is so inactive
• Discovered GummySearch on IndieHackers
• No major plan right now other than just trying to engage
• Feel a bit uncomfortable on Reddit given the naming of my blog
• Tested a technique where you run a poll first, then message the people who replied.

• Got 30 responses across different Slack channels, about 3 people were interested for the link via DM.
• Don’t think I can run that every time.

Reddit

• 2 posts
• 19 comments

Indiehackers

• 19 Comments
• 2 posts

June 2022

• Made a dedicated effort to try engage in several niches
• Noticed ‘news round up‘ threads did well
• Interviewed Folio Fed from GummySearch on how the Reddit marketing strategy works
• Created 2 audiences to track

• Added a few tracked keywords

• Started some engagement on the platform with comments

• Found this awesome piece by Ross Simmonds on Reddit posting data
• Made friends with another Redditor with high follower count
• Made friends with a Slack user, a marketing manager who organized a podcast interview on SaaS video marketing for me
• They helped co-promote the episode, leading to approximately 30 visitors

Indiehackers

• 7 posts
• 20 comments
• 14 visitors

Reddit

• 1 post
• 25 comments
• 6 blog visitors from Reddit

Slack

• Unknown from Slack

July 2022

• No idea how to properly use Product Hunt, just liking a few products
• Made my own list on PH