Here’s a summary of some key parts of an interview I did with Ryan Kulp on building a SaaS portfolio.
Note, these are summarised dot points from myself, not quotations. Listen to what Ryan said in the full interview.
What do you call yourself?
- Ryan talks about absorption mode vs creative mode. You need to build up creative energy and then deploy it.
- Sees himself as a creator, but creativity is defined as the combining of not similar ideas into something interesting.
- The common thread through his marketing, coder, and investment career is that they hinged on his ability to be empathetic to what people care about and want.
- Many coders are actually just great a being empathetic than they realize.
On Fork Equity’s Strategy
Fork Equity is Ryan’s micro SaaS company.
- Fork Equity started when working on Fomo.com, when we started pattern matching by testing different marketing tactics, design changes, etc.
- Wondered, what happens if you build up a library of best practices?
- He doesn’t know everything but now knows a little more than the average person.
- You only need to be right once in entrepreneurship.
- You only need a slight edge and exploit that, don’t need to be Elon Musk or Mark Zuckerberg level.
- Some people call this special knowledge.
- I thought, let’s be bold, take the assumption of best practices, and see try this process again and again.
- It allows us to A) take companies that weren’t doing as well, and make them do better and B) start things from scratch.
- We have kept refining, and it continues to work.
Why Micro Acquisitions?
- First started out of necessity. Didn’t have a lot of funds.
- Needed to start small.
- Companies start out at different stages.
- Small businesses have different problems than bigger businesses.
- Comes back to pattern matching, now we can pick companies with a certain size [micro] and add value almost with our eyes closed.
Other stuff in the interview:
- Builders vs growers
- Ryan’s thoughts on bankers 😉
- Tips on sourcing and dealmaking
- Building teams for micro SaaS management