Before going on this project of mine to develop my blog and podcast, it makes sense to think with the end in mind.
In this case, the manifesto is how I will mark down the spirit behind the project and hold myself somewhat publicly accountable for it.
Basically what I'm looking to do here is to leverage some of my strengths, which is probably interviewing and being curious about different topics (particularly marketing and business) to document and share.
My hope is that with the sheer volume of work and a long period of time, plus some tasteful monetization, it can amount to some measure of income but also serve other purposes such as being a good resume piece and networking tool.
No Prison Building
A friend of mine Chad is an expert at drilling down on things. He can study vocabulary for hours on end (while I never can). And two very wise friends of mine, David and Amund, have both always commented that it is great to focus your efforts on one thing and go deep.
I recognize that this is great advice and good practice, but something I also want to balance this with is that the objective of this blog and podcast is freedom.
It is giving myself an opportunity to express myself naturally, with the opportunity to monetize it, and in so- not to set myself up for a task that I don't enjoy doing.
Ways this can express itself is:
- Cover some things that are off-brand, because I enjoy it or find it interesting
- Have a schedule but don't feel locked in. E.g. like my YouTube Channel
- Focus on following my interests and curiosities as much as is practical
There's a knee-jerk reaction, I joke, for most marketers when they start blogs to start blasting the preaching. Telling people about the 4Ps or how marketing is storytelling etc.
I will do my best to avoid this. And try only to share things that I have actually learned or tried myself. Or something that I have gotten directly from an expert - and credit them when that's where I learned it.
The same thing comes for products and services. Naturally, affiliate links is probably the main way I'm going to monetize my efforts here so I will try to make sure I only cover products that I have tried or have gone through a reasonable investigation.
This also goes for the topics covered themselves. It makes sense that I would not become a slave necessarily to the reader, and try to discover and share things that I generally find interesting. I think if I create as if it were a chore, people can read through that type of content and will probably find it to be of lower quality.
Create for People
This advice comes from David, which is to create content with a particular person in mind. I notice once I started doing this, the reaction I got to a lot of the content has been so much better.
While I can't engage all my curiosities and interests with the same target listener or reader in mind, I can probably round it down to just a few and mainly talk to one person, in general, most of the time.
an offshoot of the original idea, to not build myself a prison, is to try and keep things simple. I can't be active on every channel and be trying every technique.
I will try to keep my efforts and projects to a minimum, quality few. As Cal Newport says, "Do less, better. Know why."
Are you have you ever written a manifesto for one of your projects before? If so, feel free to share it below and about your experience. Did it help? Is there something I should put on my own?