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Applying Business Process Engineering to Marketing Automation. New Podcast Episode

Applying Business Process Engineering to Marketing Automation. New Podcast Episode

This month for the Marketing Automation Discussion we are talking with Sam Ovett on how to apply business process engineering to the sales and marketing world.

Sam is Director and part of a father and son team at Mobile Pocket Office, an agency dedicated to helping people leverage technology for their business and marketing processes. Sam talks us through:

  • 4 steps for automating your sales & marketing processes
  • How to keep your automations organized
  • How to choose tools for your tech stack
  • What he looks for in MarTech applications
  • Common pitfalls for automators
  • How to promote adoption for new processes
  • And of course, a bunch more.